Even more than 100 years ago, French newspapers engaged in fierce circulation wars. News scoops were fine, but promotion ruled, and Henri Desgrange one day forged a grandiose idea. He invented the Tour de France and it was held for the first time in 1903. Today, the Tour de France is the world's largest free sporting event. Spectators can watch every stage in person and along the entire route, without admission.
Tour de France
Tour de France
Tour de France
Tour de France
Tour de France